How does media convergence differ from media divergence?

Media convergence is defined as the process by which distinct media forms merge to create new platforms and channels for content. This can include the integration of text, audio, video, and interactive elements, often facilitated by digital technology. In a converged media environment, consumers can access content across multiple devices and platforms seamlessly. For instance, a news article can be shared on social media, displayed as a video segment, and delivered via a podcast, illustrating how various media types blend together to enhance the experience.

On the other hand, media divergence involves the separation or distinction of media forms. It represents a situation where media types become more specialized, catering to specific audiences or particular uses rather than merging. This could mean that different media platforms or channels are developed to serve unique purposes or demographics, leading to a more fragmented media landscape where content is tailored for diverse audiences rather than being universally accessible across various formats.

Understanding this distinction is key, as it highlights the evolving nature of how content is produced, distributed, and consumed.