How is the term 'target audience' defined in media projects?

The term 'target audience' in media projects is defined as a specific group of people a media product is aimed at. This definition highlights the importance of understanding who the intended consumers of a product are, allowing creators to tailor content, style, and marketing strategies to effectively engage that audience. Identifying the target audience involves analyzing various factors, including demographics, interests, behaviors, and preferences, which helps in crafting messages that resonate with them.

By focusing on a specific group, media projects can be more efficient and effective, leading to a higher chance of success in reaching and influencing those viewers or consumers. This targeted approach contrasts with a more general or broad audience, which might not connect as deeply with the content.

The other options do not accurately reflect the concept of 'target audience.' For instance, the general public interested in all media encompasses a much broader and less focused group, making it an ineffective way to define or strategize media projects. Meanwhile, the age demographic of creators relates more to the background of the media professionals rather than the audience, and the marketing budget is a different aspect entirely, focusing on financial resources rather than defining who the media is intended for.