What are the two types of research commonly identified?

Prepare for the OCR Creative iMedia Test. Utilize flashcards and multiple choice questions, each with explanations. Get ready to ace your exam!

In the context of research methodologies, distinguishing between primary and secondary research is fundamental. Primary research involves gathering new data that has not been previously collected. This can be achieved through various means such as surveys, interviews, or experiments, where the researcher directly engages with the source of information. It is tailored to specific questions and is often regarded as highly reliable since it reflects the most current findings directly relevant to the researcher’s objectives.

Secondary research, on the other hand, refers to the analysis of data that has already been collected and published by others. This can include sources such as books, articles, reports, and studies that utilize existing information. Secondary research is useful for gaining insights into broader contexts, background information, or previous findings related to a topic. It is generally less time-consuming than primary research, as it does not require the researcher to engage in new data collection.

The combination of these two types of research provides a comprehensive view when conducting investigations, as primary research offers fresh insights tailored to specific needs, while secondary research helps contextualize findings within existing knowledge.

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