What distinguishes primary research from secondary research?

Prepare for the OCR Creative iMedia Test. Utilize flashcards and multiple choice questions, each with explanations. Get ready to ace your exam!

The distinction between primary research and secondary research is fundamentally based on the source and nature of the data collected. Primary research involves gathering original data directly from the source, which has not been previously analyzed or published. This could include surveys, interviews, experiments, or observations conducted by the researcher themselves. The advantage of primary research is that it offers specific insights tailored to the researcher's particular question or hypothesis.

In contrast, secondary research deals with data that has already been collected and published by others. This can include reports, studies, articles, and existing databases. Secondary research is typically used to analyze trends, corroborate findings, or provide context without the need to collect new data. This method can sometimes be more efficient and less expensive than primary research, but it may lack the specificity and current relevance that primary research can provide.

Understanding this core difference is essential for anyone involved in research, as it affects how data is interpreted and utilized for decision-making or further investigation.

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