What does 'cross-media promotion' involve?

Cross-media promotion involves using multiple platforms to promote a single campaign or product. This strategy leverages the unique strengths of different media types, such as television, social media, print advertising, and websites, to reach a wider audience and create a cohesive marketing message. By integrating various channels, a campaign can enhance its visibility and reinforce its messaging, effectively engaging consumers where they are most active and receptive.

This method contrasts with options that focus on narrower scopes, such as promoting exclusively on one platform or limiting efforts to international media, which does not capture the essence of integrating different media types. Collaborating with multiple organizations also deviates from the core definition of cross-media promotion, which centers on utilizing various platforms rather than partnerships.