What does 'user experience' (UX) design focus on?

User experience (UX) design is primarily concerned with enhancing user satisfaction by focusing on usability and accessibility. This means ensuring that digital products and services are easy to use, intuitive, and meet the needs of users effectively. UX design involves understanding users’ behaviors, preferences, and problems, and using that understanding to create solutions that improve their interactions with a product or service.

To achieve a positive user experience, designers consider various aspects, such as the overall structure of the interface, the ease of navigation, the clarity of information presented, and how accessible the content is to users with different abilities. By prioritizing these factors, UX design aims to create engaging, efficient, and satisfying experiences that encourage users to return and recommend the product to others.

As for the other options, while improving the aesthetic appeal of websites can contribute to a positive first impression, it is not the core focus of UX design; instead, it is a subset of user interface (UI) design. Increasing the amount of content on a web page may not necessarily lead to a better experience, as it can overwhelm users or lead to information overload. Similarly, maximizing advertising revenue is often more related to business goals rather than to enhancing user experience. Ultimately, good UX design should balance business objectives with