What is a common characteristic of primary research?

Prepare for the OCR Creative iMedia Test. Utilize flashcards and multiple choice questions, each with explanations. Get ready to ace your exam!

Primary research is characterized by directly gathering first-hand data to address specific research questions or objectives. This can include methods such as surveys, interviews, and experiments that allow researchers to collect new information that has not been previously analyzed or published.

This approach is essential for obtaining results that are directly relevant to the researcher's specific area of inquiry, as it provides insights tailored to their study rather than insights derived from other research. By engaging directly with subjects or conducting experiments, researchers can explore new ideas, test hypotheses, or gather qualitative and quantitative data that reflects current realities.

The other options do not align with primary research, as they imply reliance on existing information or lack of active data collection.

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