What is a 'content management system' (CMS)?

A content management system (CMS) is specifically designed for the creation, management, and modification of digital content. This software enables users, even those who may not have extensive technical skills, to easily create and update web pages, articles, blog posts, and other forms of digital media. It provides a user-friendly interface that allows for the efficient organization and publication of content without needing to know programming languages or web design principles.

A CMS typically includes features such as text editing, media uploading capabilities, templates for design consistency, and tools for content scheduling and publication. This makes it an essential tool for businesses, organizations, and individuals looking to maintain a dynamic online presence with regularly updated content.

The other options describe different functions or tools that do not encompass the central purpose of a CMS. Managing production schedules would be more relevant to project management software, while distributing media products pertains to platforms designed for content distribution. Tracking audience engagement relates to analytics tools, which assess user interaction rather than managing the content itself.