What is a key advantage of digital media over traditional media?

The key advantage of digital media over traditional media lies in its greater reach and accessibility. Digital media allows content to be distributed globally with relative ease, breaking geographic barriers that often limit traditional media, such as print newspapers or broadcasts. With the internet and mobile devices, audiences can access digital content anytime and anywhere, enhancing the potential audience size significantly.

Moreover, digital platforms are designed to reach a diverse audience, including niche markets that traditional media might struggle to engage. This increased accessibility means that even smaller creators or organizations can share their messages widely, democratizing media production and consumption.

In contrast, traditional media often has higher production costs, limited distribution channels, and can engage audiences in less interactive ways compared to the interactive nature of digital environments. Thus, the attribute of greater reach and accessibility is foundational to the advantages provided by digital media.