What is a storyboard used for in media production?

A storyboard is a crucial tool used in media production primarily for planning the sequence of scenes or shots in a visual project. This visual representation helps creators outline the narrative flow, depicting key scenes and actions through images along with notes about dialogue, camera angles, and other important details.

By breaking down a story into its component parts, a storyboard allows directors, cinematographers, and other team members to visualize the entire project before shooting begins. This method fosters clarity in communication among the production team, ensuring that everyone is on the same page about how the story will unfold visually.

In contrast, designing promotional materials focuses on marketing aspects rather than the structural organization of a film or video. Analyzing audience feedback pertains to understanding viewer reactions after content is created, which is separate from pre-production planning. Summarizing production costs, while vital for budgeting and financial management, does not relate to the narrative or visual storytelling aspects addressed by a storyboard.