What is meant by 'visual storytelling' in media?

Visual storytelling refers to the practice of conveying a narrative primarily through visual means rather than relying solely on text or audio. This involves utilizing images, graphics, colors, and design elements to create a cohesive story that can evoke emotions and convey messages effectively. Visual storytelling can include photographs, illustrations, infographics, video, or any combination of visual media that work together to narrate an experience or convey information. By focusing on visuals, this approach often captivates the audience's attention more immediately and can transcend language barriers, making the narrative accessible and engaging to a broader audience. The effectiveness of visual storytelling is seen in various contexts, including film, advertising, social media, and graphic novels, where the visual representation enhances understanding and retention of the information being shared.