What is meant by visual hierarchy in design?

Visual hierarchy in design refers to the arrangement of elements within a composition to convey their importance and guide the viewer's attention effectively. By skillfully organizing various design elements—such as images, text, and shapes—designers can indicate which parts of the content should be noticed first, helping the viewer understand the information's structure and flow.

For instance, larger elements may naturally draw more attention than smaller ones, while contrasting colors or distinct typography can help differentiate levels of importance. This strategic layering and alignment create a guide for the viewer, allowing them to process the information in a logical sequence.

Other aspects mentioned, such as the color scheme or the size of the elements alone, play roles in the overall design but do not encapsulate the concept of visual hierarchy effectively. The color scheme influences mood and aesthetics but does not inherently establish a sense of order or importance among different components. Similarly, while size can contribute to visual hierarchy, it is not sufficient on its own; the relationship and placement of elements in context matter significantly in guiding viewer perception. Therefore, the correct understanding of visual hierarchy revolves around the effective arrangement and prioritization of design elements.