What is one advantage of digital media over traditional media?

Prepare for the OCR Creative iMedia Test. Utilize flashcards and multiple choice questions, each with explanations. Get ready to ace your exam!

The advantage of greater accessibility and ease of distribution in digital media is significant due to how it transforms the way content is shared and consumed. With digital platforms, creators can distribute their work globally at the click of a button, reaching a vast audience without the restrictions typically associated with traditional media.

For instance, digital media allows for the instant transmission of content via the internet, enabling users to access it from various devices, such as smartphones, tablets, and computers. This widespread accessibility means that anyone with internet access can find and engage with the media, regardless of their geographic location or time constraints. Social media, streaming services, and online publications are prime examples of how digital media enables immediate access and wide distribution, which supports a more interactive and participatory culture.

In contrast, traditional media often involves physical distribution methods, such as printing newspapers or distributing CDs, which can limit the reach and speed at which content is shared. This foundational difference highlights why greater accessibility and distribution ease in digital media is a noteworthy advantage.

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