What is the primary difference between a logo and brand identity?

The primary difference highlighted in the correct choice emphasizes that a logo serves as a specific graphical symbol representing a brand, while brand identity encompasses a broader scope, including the overall look and feel of a brand. Brand identity incorporates elements like design, typography, color palette, messaging, and other visual and emotional touches that create an impression of the brand in the consumer's mind.

A logo is just one part of the brand identity; it is the distinctive mark that people recognize and associate with a company or product. Brand identity, however, includes everything that communicates the essence of the brand, creating a cohesive experience and perception across various touchpoints, including marketing materials, packaging, advertising, and customer interactions. This distinction is crucial for understanding how companies present themselves and connect with their audience.