What is typically included in promotional materials developed in creative media?

Promotional materials developed in creative media primarily focus on communicating messages intended to attract or inform potential customers about products, services, or events. This category most commonly includes advertisements and marketing campaigns designed to engage audiences and drive sales. These materials are crafted with the intention of creating interest and persuading individuals to take action, such as making a purchase or attending an event.

Advertisements can take various forms, including print ads, digital banners, social media posts, and video commercials, all aimed at promoting a particular brand or message. Campaigns may involve coordinated efforts that span multiple channels to maximize reach and impact, further emphasizing the creativity and strategic planning involved in successful promotional efforts.

The other options, while important in their respective contexts, do not align with the primary purpose of promotional materials. Technical manuals serve as instructional guides, event schedules provide information about timing and location, and business plans outline a company's strategy and objectives—all of which do not primarily aim to engage or persuade an audience in the same way that advertisements and promotional campaigns do.