Which of the following best describes post-production in media production?

Post-production refers to the stage in the media production process where the raw footage or content is transformed into a polished final product. This stage is crucial as it involves editing, sound mixing, color correction, visual effects, and adding any necessary enhancements to create a cohesive and visually appealing media piece. It is during post-production that the final edits are made according to the creative vision established during earlier phases, ensuring that everything aligns with the intended narrative or message.

In contrast, the initial brainstorming and planning phase involves conceptualizing the project before any actual media is created, while distribution focuses on delivering the completed product to various platforms for public consumption. The process of acquiring necessary permissions and rights precedes production, ensuring legal compliance before any media creation begins. Thus, the correct answer highlights the essential activities that occur once the content has been filmed or produced, ensuring it is ready for an audience.