Which type of digital media product might students create in this qualification?

Students in this qualification typically focus on creating promotional materials, as this aligns closely with the objectives of media studies and the skills being developed in this course. Promotional materials encompass a wide range of products, including advertisements, brochures, flyers, and social media posts, which students learn to design and produce as part of their training. This creation process not only involves visual design principles but also requires an understanding of target audience engagement and effective messaging, which are critical components in marketing and media communication.

Creating promotional materials helps students understand the purpose of media in promoting products or services, the importance of branding, and the strategies involved in appealing to specific audiences. This activity allows for creativity while enabling students to apply theoretical knowledge in practical contexts, making it relevant to their learning outcomes.

Other choices like documentary films, video games, and website code may also intersect with media studies; however, they tend to require more specialized skills and knowledge that may not be the focus of the qualification. For instance, documentary filmmaking generally involves narrative storytelling, cinematography, and audio production, while video game development covers coding and interactive design principles. Website code creation, on the other hand, emphasizes technical programming skills that are often outside the typical creative media focus of promotional material development.